About Southern Jewlz

About Us.  The Story from Beginning to Now.

During her college career, Randa Yezak began hand making her own jewelry.  Soon catching the eye and interest of friends, she decided to start a business of selling her hand made creations.  Upon graduation from Texas A&M University in 2009 when jobs were hard to find, Randa with a padded resume and college degree in hand decided to give herself simply one year to see what she could make of the Southern Jewlz company.  With $500 in hand to begin building her inventory took a trip to the local court house to file her first DBA.  She told herself that if she wasn’t profitable in one year, she would go back to school and get a Master’s Degree, however her real dream was to make College Station, TX known for 2 main staples - Texas A&M University and Southern Jewlz Boutique!  

Randa began traveling and setting up booths at local trade shows and rodeos during college.  She opened a kiosk in the Post Oak mall from September - December 2009.  (That included 7 days and over 80 hours a week where she would have to beg a mall security cop to watch over her shop to even get a restroom break).  Soon realizing she didn’t want a store in the mall, Randa founded the Southern Jewlz Online Store (where you’re navigating today!) in February 2010 and operated it out of her home office and closet.  It wasn’t until October 15, 2010 that the very first brick and mortar location opened.  The pink house, more commonly known as the little pink palace, was where the true magic began to take off!

Two relocations, three renovations and 5 years later, Southern Jewlz is a thriving store front boutique in College Station, TX that was voted Best of the Brazos Valley 4 years in a row!  With a strong emphasis in social media marketing (as featured in the USA Today in 2010), the Southern Jewlz lifestyle brand is nationally known, serving online customers from all 50 states and even international, too!

We offer a wide variety of the most up-to-date and affordable fashion-forward apparel, accessories, jewelry, shoes, gifts and specialty items.  We travel nationwide to collaborate the most fabulous Southern Jewlz current collection at all time and keep a strong emphasis on purchasing from women-owned, women-ran, small creative companies when we can. As a small business, we are big supporters of shopping local as we believe it invigorates the local economy, creates new jobs, adds character to the community and gives more support to nonprofit organizations!

With top priorities of customer service, a quick and easy ordering process, super fast shipping times and a hassle-free exchange policy, we value the opportunity to get to serve you here at SouthernJewlz.com.  If you want a more personal shopping experience, feel free to send us an email, give us a call or plan to come shop in person in the boutique.  Whether you are a first-time visitor or a long-term repeat customer, we truly appreciate your interest and business!

We hope that every time you wear anything from Southern Jewlz, that you feel beautifully inspired from the inside out and spread the definition of our lifestyle brand to others!  

What it means to be a Southern Jewl:

Southern - Growing up Southern is a privelege, really.  It’s more than where you were born.  It’s an idea, a state of mind that seems imparted at birth.  It’s more than loving fried chicken, high school football, and country music.  It’s being hospitable, being devoted to porches, sweet tea, and most importantly to each other.  We don’t become Southern, we are born that way.

Jewlz - A self motivated female that has no limit to her success level.  While she is dressed impeccably and gains attention, her confidence and dignity are the most noticeable attributes she possesses; making others feel their worth and beauty is her true destiny.  With love, class, and a touch of sass, she has the ambition and determination to set the world on fire.

"Be Selfless and dedicated, give a compliment when needed.  Learn something new every day.  Say your prayers and count your blessings.  Be a role model, a leader, and an icon of success and hard work.  Think outside the box, push every single boundary, and know that there is no limit to what you can do or who you can become.” - The mission statement written 2 weeks before the first ever brick and mortar location opened.  Even though the Southern Jewlz company started as a handmade jewelry company featuring one-of-a-kind unique pieces, with the evolution of the company, the name of the company stayed the same.  We truly feel the lifestyle brand promotes women to be a true Southern Jewl!


Monday-Friday 9am-5pm


901 Harvey Rd. Suite A

College Station, TX 77840

Southern Jewlz Boutique

Monday-Saturday 11am-6pm


901 Harve Rd. Suite B

College Station, TX 77840

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